why go for mobile marketing
Text or SMS marketing nowadays are becoming popular. In fact, the dot (.) mobi, which is now available online, are now being claimed and purchased by a lot of merchants and brands. In case you don’t know, a .mobi is a top-level domain (TLD) approved by ICANN which is dedicated to delivering the internet to the mobile phone.
According to a survey of 50 global brands which I read from MarketingVOX, 28% of global brands already have live SMS campaigns and 18% have live MMS campaigns. This number doubled compared to last year’s similar survey. What’s more significant is that based from the results of the survey, they are predicting that more brands will be spending a greater proportion of their marketing budget on mobile campaigns.
With this comes the importance of having a functional and high-end mobile marketing software to help improve your marketing campaigns. “But why bother going for creating a mobile website design and mobile marketing?” you ask. It’s simple, really. According to the survey, “more brands are getting higher response rates from their campaigns” and “The experience of brands using mobile marketing demonstrates that the actual campaign response rate is higher than the expectations of those who have not yet implemented mobile marketing”.
In other words, why forego your prospect huge market in the mobile community when there are various mobile website hosting, wap site design and mobile marketing software that can make it easier for you to implement your marketing strategies through SMS and MMS? The risks are too low. Give mobile marketing a try.
